The online medium – Conclusion

As a result these three types of interactivities (adaptive, functional and navigational) we underestimate how our (pursued) social identity affects our choices and actions. This will have a very real impact on the world in which we exist. To view this from a designers perspective: through all the choices which are made in design the information will shape users in subtle ways. Linguistic and (visual) rhetoric symbolic references stress emotive aspects, that generate power of design over media. The act of repurposing in which the multisensory design is suggesting certain references. Creates an playground for the above mentioned applications which are fully integrated into the hypermediated online interface and evoke a certain behaviour in online users. The reason the user is so easily manipulated has to do with the development of technologies that have a great influence on the trust we have in information provider. The digitalisation of the analogue online has confronted its creators with many interface problems.
There is a tendency, in the case of the user, to play around with the system and not always use it as it is meant to be. This results in the role that the online hypermediated medium plays in comparison with the analogue immediate predecessor. Its authoritative power is easier criticised on- than offline. The classic analogue version carries more authority, since there are limitations in the direct interaction between user and content. This suggests that the symbiotic relationship with the content is based on the role of the debated information provider.

A more practical of this idea will be discussed in the following chapter.
I will delve further into this tendency of using the abilities of online to extend authoritative power. To explain this I will use the narrative of online journalism and discuss how the analogue design of a newspaper loses (some of) its authority when repurposed online. I argue how this is partly due to the incompatibility of the traditional design and the above described new abilities of the online interface (e.g. open collective (opinionated) databases, grassroots journalism, snapshot footage and limitations in the editorial process).